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What is CRM?
CRM stands for Customer Relationship Management.
Regardless of industry, a current concern of companies is the degree of accessibility of information rather then their absence. Lead CRM provides functionality for the entire life cycle of business information connecting, in a complete cycle of interaction with customers, all company resources: strategic partners, employees, processes and technologies specific to each industry.
Lead CRM includes advanced automation features of Sales, Marketing and Customer Support to provide companies a high level of understanding of market and customers.
A CRM solution allows a company to organize a central database for the defined relationship with customers and partners in sufficient detail so that management, salespeople, marketing, support departments / call centers would have access to relevant information and be able to piece together customer requirements with products / services.
